Will the Bisphenol-A issue kill plastic food container companies such as TupperWare (TPE) ? Jim Cramer with Rick Goings of Tupperware

The other day, the CEO of Tupperware (Tupperware Brands Corporation; TUP on the NYSE), Rick Goings , was on CNBC with Jim Cramer discussing the recent drop of the share value (from $38 to $24) of his company despite good P/E ratios (around 8) and also promising business in many global markets (including India where they’re looking at thousands of new Tupperware reps…)

Jim Cramer considers Tupperware a “recession play” in that it is solid in times of hardship….


I mentioned it to the GF, who brought up the point; it’s the plastics. No one wants plastics.

Hmf… I initially thought.

Obviously, the reasoning is that all the recent scientific proof about dangerous components in polymer / plastic products used for food packaging or handling (most notably Bisphenol-A) and the bans by certain countries (Canada is the first country to have specifically declared BPA as a danger in food containers such as baby bottles) could be part of a subtle market backlash against plastics as a container product.

But what is the option? Get out of HDPE bottles and go back to LDPE? No, there are surely the same (or similar) issues with other polyethylene containers.

So, are we all going back to – gasp – glass? The weight of glass precludes a mass return to it as a viable consumer food and drink packaging option – witness the growth of TetraPak wine containers to address the cost of shipping wine around the world.

Sure, Coca-Cola reintroduced the classic (6 ounce?) glass bottles, but that was primarily a marketing effort to woo baby boomer and aging Gen-X people to go back to their Coca-Cola “change the world” youth…

I think the solution is a polymer product with rock-solid and bulletproof (in peer-reviewed clinical tests) neutral behaviour on humans. Is that possible?